A Frigade alternative with a script-tag install and a free plan
Frigade describes itself as an AI-native product adoption platform: an Assistant with its own UI, installed through an SDK, and an Assist API for teams building their own agents. Frigade says it learns a product by signing in and using it, and retrains as features ship.
At a glance
| Aspect | Wayhint | Frigade |
|---|---|---|
| Type of tool | AI guide that reads the live page | AI product adoption assistant |
| Pricing (published or reported) | Public: Free, $149/mo, $499/mo, Business from $15k/yr (early access: billing not open yet) | Published: Growth $1,000/mo (2,500 queries), Enterprise custom |
| Free plan | Yes, up to 500 monthly active users | No free plan listed; product demo offered |
| How guidance is created | None. Pepper reads the live page on every step and learns the app from observe mode and the explorer | Learns the product by using it with an account (per Frigade); installed by engineers through an SDK |
| When the UI changes | Reads the live page each step, so there are no flows to re-record. It can still pick a wrong element, which we measure | Retrains as features ship (per Frigade) |
Frigade figures are as reported by the sources below, last checked October 2026. Prices change; ask Frigade for a current quote.
Which one fits
What Frigade does well
- In-product answers and walkthroughs
- An API for teams building their own in-app agent
- Learning a product without hand-built flows
Choose Frigade if
- You want an API to power your own in-app agent, not only a ready-made guide.
- Your engineering team will own the SDK install and wants that control.
Choose Wayhint if
- You want to install with a single script tag, including on WordPress, Webflow or Shopify, without an SDK.
- You want a free plan to try it on real traffic before paying.
- You want the guide to walk to the button on screen, with a visible character.
- You want the option to run the guide API in your own infrastructure (planned for Business).
Be aware
Wayhint is new. It works in web pages only, has no surveys or NPS, and goal analytics are still being built. It guides; it doesn’t replace a full adoption suite.
The main difference: install and guidance style
Both tools skip hand-built flows. The differences are in the install and the guidance itself. Frigade is installed by engineers through an SDK or used as an API; Wayhint is one script tag that works on any site, whatever built it.
Wayhint guides one step at a time on the live page: Pepper walks to the control, points, and waits for the click before choosing the next step. Its app map comes from observe mode and an explorer run on a test account.
Try both on the same page
Wayhint’s script tag can sit next to Frigade’s. Install it on the screens with the most “where is…” questions, compare, and keep what works. Install guide · Pricing
Sources
Questions about switching from Frigade
Can I switch from Frigade to Wayhint?
Yes. Add the Wayhint script tag next to Frigade, try Pepper on the pages where people get stuck, then remove the old tags when you are ready. Wayhint doesn't need authored flows, so there is nothing to migrate first.
Is Wayhint cheaper than Frigade?
Wayhint publishes its prices: free up to 500 monthly active users, $149 and $499 per month, and Business from $15k per year (early access: billing isn't open yet). Frigade, as of October 2026: published: Growth $1,000/mo (2,500 queries), Enterprise custom. Check the vendor for current pricing.
What does Wayhint not do yet?
Wayhint is new. It guides in web pages only (no desktop apps), has no surveys or NPS, and goal analytics are still being built. If you need those today, a mature platform may fit better.
Other comparisons: Wayhint vs Userpilot · Wayhint vs Appcues
Let Pepper take it from here.
Paste one script tag. Free up to 500 monthly active users. No card, no flows to build.