Free
$0
forever
Try Pepper on a real site. No card.
- 500 monthly active users
- 1 site
- Pepper guides across pages
- Observe mode learns your app
- Community support
Pricing
Pricing on the page. Imagine that.
Transparent pricing for in-app guidance: an AI walkthrough tool that is free for 500 monthly active users, then $149 or $499 a month. No sales call to start.
Plans
Early access: sign-up and billing aren’t open yet. These are the plans we intend to offer.
Starter
$149
per month, once billing opens
For one product with real traffic.
- 2,500 monthly active users
- 3 sites
- Explorer run done with you at onboarding
- Knowledge notes and flows, set up with you
- Email support
Growth
$499
per month, once billing opens
For products where support load is a line item.
- 10,000 monthly active users
- 10 sites
- Everything in Starter
- Brand colour on the guide
- Goal and drop-off analytics (soon)
- Priority email support
Business
From $15k
per year, once billing opens
For regulated teams and big apps.
- Custom user volume
- Custom number of sites
- Run in your infrastructure (planned)
- DPA and data region choice (planned)
- SSO (soon)
Prices in US dollars, before tax. Rows marked “Soon” or “Planned” are not built yet.
Compare plans
| Feature | Free $0 | Starter $149/mo | Growth $499/mo | Business From $15k/yr |
|---|---|---|---|---|
| Usage | ||||
| Monthly active users | 500 | 2,500 | 10,000 | Custom |
| Sites (limits apply once billing opens) | 1 | 3 | 10 | Custom |
| Guided goals per user | Unlimited | Unlimited | Unlimited | Unlimited |
| Guide | ||||
| Pepper walks, points and explains | Included | Included | Included | Included |
| Multi-page goals (page loads and SPA routes) | Included | Included | Included | Included |
| Observe mode (learns from real use) | Included | Included | Included | Included |
| Explorer (maps your app from a test account) | Not included | Done with you at onboarding | Done with you at onboarding | Done with you at onboarding |
| Knowledge notes and written flows | Not included | Set up with you | Set up with you | Set up with you |
| Import help center | Not included | Soon | Soon | Soon |
| Flow recorder | Not included | Soon | Soon | Soon |
| Brand colour on the guide | Not included | Not included | Included | Included |
| Privacy and control | ||||
| Input values never read | Included | Included | Included | Included |
| Emails and long numbers masked in the browser | Included | Included | Included | Included |
| data-guide-private and data-guide-ignore | Included | Included | Included | Included |
| Origin allowlist per site key | Included | Included | Included | Included |
| Run in your infrastructure, with your own model | Not included | Not included | Not included | Planned |
| DPA and data region choice | Not included | Not included | Not included | Planned |
| Support | ||||
| Support | Community | Priority email | Priority email | |
| Goal and drop-off analytics | Not included | Not included | Soon | Soon |
| SSO | Not included | Not included | Not included | Soon |
How this compares
For reference, as published or reported in October 2026: Userpilot Starter $299/mo (2,000 MAU), UserGuiding Starter $174/mo billed yearly; Appcues does not publish prices on its pricing page. Frigade, an AI assistant, lists Growth at $1,000/mo. Enterprise digital adoption platforms (WalkMe, Whatfix, and Pendo beyond its free tier) are quote-only, with reported median contracts between about $32k and $48.5k per year. Sources and details are on each comparison page.
Pricing questions
Can I pay today?
Not yet. Wayhint is in early access: sign-up and billing aren’t open, so nothing can be charged.
What counts as a monthly active user?
A visitor who asks Pepper at least one question in a calendar month. People who browse your site and never open the guide do not count.
Do I need to talk to sales?
No. Free, Starter and Growth will be self-serve. Business is a conversation because it usually involves a DPA, a data region or running the guide in your own infrastructure.
What happens if I go over my plan?
Billing isn’t open, so nothing happens automatically. Usage limits will apply once it opens.
Which AI model does Pepper use?
The hosted guide uses Claude. The guide API also works with OpenAI-compatible model servers such as vLLM or Ollama; running it in your own infrastructure is planned for Business.
How do I stop using it?
Remove the script tag and Pepper is gone from your site. There is nothing to cancel during early access.
Is every feature in the table live today?
The guide, masking, privacy attributes and observe mode work today. The explorer and written flows are run with you at onboarding. Rows marked “Soon” or “Planned” are not built yet.
Try it on your own site today.
Paste one script tag. Free up to 500 monthly active users. No card, no flows to build.